Vipmail
Vipmail (now Indamail) email service is one of the most popular web-based freemail app in Hungary.
Challenge
A Lack of Visually Appealing Freemail Services
Vipmail was a greenfield startup created to challenge the
uninspired and outdated design of existing freemail services. At
the time, most email platforms prioritized functionality but
neglected aesthetics and user experience.
Our team envisioned a clean, visually beautiful email service that
combined intuitive usability with modern design principles.
However, despite offering generous storage, powerful search
functionality, and robust spam and virus protection, Vipmail
struggled to gain traction. More than a year after launch, the
service had fewer than 10,000 active users, and a breakthrough was
still needed.
Solution
A Seamless and Delightful Email Experience
To differentiate Vipmail from competitors like Gmail and Freemail,
we focused on design as the key innovation. We created a simple,
intuitive, and aesthetically pleasing email interface. The color
palette was friendly, the layout was streamlined, and every
interaction was designed to be delightful yet functional.
Understanding the shift toward mobile usage, we optimized
Vipmail’s desktop experience for heavy use on mobile and tablet
browsers, ensuring accessibility across different screen sizes
without compromising usability.
Results
A Design-Driven Success Story
While Vipmail did not introduce radical new features, its
redesigned interface set it apart from competitors. The fresh,
user-friendly design caught the attention of major technology
blogs, earning praise for its usability, color scheme, and
streamlined interface.
Following its relaunch with an improved design, Vipmail rapidly
grew in popularity, becoming the second most visited web-based
email service in Hungary. Over the years, Vipmail continued to
evolve, facing competition but remaining a preferred choice for
many users in Hungary. Today, it lives on under its new name:
Indamail.
Tasks
Conduct primary and secondary research
Define information architecture
Create design for the web
Streamline developer handoff and documentation
Facilitate effective communication
Tools
Photoshop for UI
Dreamweaver for HTML & CSS
Keywords
Design System
Freemail Service
HTML & CSS
Prototyping
Surveys
UI Design