Summary
As a Product Designer specializing in EdTech and FinTech
applications, I create innovative design solutions that address
user, product, and business challenges. With 9 years of
experience in SaaS web applications and 4 years in native mobile
apps, I bring a well-rounded skill set in user experience,
interface design, research, and scalable design systems. My
background spans international startup and corporate
environments, where I have successfully designed, enhanced, and
launched products in the US and European markets, earning the
trust of millions of users.
My vision is to deliver a seamlessly unified user experience
across web and native applications on all platforms. I focus on
leveraging web technologies, native development, and a
Mobile-First Approach to bridge these realms, significantly
reducing development time and cost while greatly enhancing user
experience.
Lead User Experience Designer
Apr 2024 - Present · 1 yr
Full-time Remote
Finpoints · Singapore
Fintech
At Finpoints, I worked on a greenfield Forex Trading App, where I tackled the complexities of financial UX to create seamless trading experiences. I led the end-to-end design process for a multi-platform trading app, working with a constantly evolving team.
Role
Conducted research, competitor analysis, and interviews to
understand trader behavior.
Mapped out user journeys, created personas, and structured
information architecture for a clear, intuitive experience.
Designed new wireframes and user-flow kits, refining trading
workflows to simplify decision-making.
Developed interactive prototypes for usability validation and
seamless collaboration with stakeholders.
Validated product concepts through surveys, interviews, and
preference testing to ensure user needs were met.
Implemented task-based testing and iterative feedback loops to
optimize trading interactions and improve conversions.
Reorganized the design system, enabling faster development
cycles, better team collaboration, and scalable UX growth.
Impact
Increased design efficiency with a structured workflow, reducing
rework and improving developer handoffs.
Enhanced UX with a research-driven approach, integrating
usability insights for better user engagement.
Scaled the design system, enabling seamless introduction of new
features across web and native platforms.
Senior Mobile Product Designer
Nov 2020 - Apr 2024 · 3 yrs 6 mos
Full-time Remote
Instructure · USA
Educational Technology
At Instructure, I led the redesign of the Canvas LMS native applications, a platform used by millions of students and educators worldwide. Our newly formed team took over development in a completely new environment—the team, the application, and the framework. We were tasked with addressing challenges such as replacing React Native and Flutter, integrating iOS 14 and Material You, and transitioning from Sketch to Figma.
Role
Led primary and secondary research, along with competitor
analysis, to unlock value and identify pain points, ensuring the
design addressed the diverse needs of students and educators.
Mapped out user journeys, identifying the overall experience
users go through from start to finish.
Designed user flows to map users' step-by-step actions and
decisions, guiding their navigation through the app to achieve
objectives.
Designed Information Architecture (IA) to structure and organize
content, making it easy for users to find and navigate within
the app.
Developed Interaction Design (IxD), defining how users engage
with interactive elements of the product, including behaviors,
actions, and responses, to enhance usability and ensure
effective goal completion.
Created interactive prototypes using Figma for user and
usability testing.
Validated whether the concepts, features, and designs met users'
needs and expectations through surveys, interviews, and testing.
Optimized performance and the overall experience through
iterative usability testing.
Spearheaded the transition from Sketch to Figma, redesigning the
design system and the entire application.
Impact
Improved the App Store Ratings, reflecting a more user-friendly
experience.
Enabled offline access to learning materials, allowing users to
study without connectivity.
Established a scalable design system in Figma, improving design
efficiency and consistency across the team.
Fostered stronger team collaboration, aligning workflows for
long-term success.
Senior Product Designer
Sep 2016 - Nov 2020 · 4 yrs 3 mos
Full-time Remote
Regiondo · Germany
Travel Technology
At Regiondo, I worked as a Product Designer on a greenfield startup project aimed at creating a simple, all-in-one booking software that would help businesses digitize operations and streamline booking management.
Role
Conducted in-depth research to understand the needs of small
businesses, identifying pain points in their booking systems and
the barriers to digital adoption.
Mapped out the user journeys and created personas to ensure the
product aligned with business goals and user expectations.
Designed the all-in-one customizable booking system, catalog,
and calendar widget that businesses could embed into their
existing websites with just one line of code.
Developed interactive prototypes for user test and usability
tests.
Conducted user testing to validate the concepts, confirming it
met the needs of the target users—business operators looking for
an easy-to-integrate solution.
Ran usability testing to evaluate the user experience and
interactions with the booking system, ensuring it was easy to
use for non-technical business owners.
Led the design system creation and ensured close collaboration
between product and engineering teams.
Impact
The booking widget became the most sought-after feature,
empowering businesses to modernize without changing their entire
web presence.
Successfully integrated online ticket sales, real-time
availability, and POS onsite booking.
Enabled businesses to digitize operations with ease, reducing
costs and helping operators scale quickly without complex
technical requirements.
Empowered thousands of businesses in the leisure industry to
improve their booking systems, leading to higher user
satisfaction, stronger growth, and better business efficiency.
Senior User Experience Designer
Dec 2012 - Sep 2016 · 3 yrs 10 mos
Full-time Remote
eFabrik · Hungary
Software Design and Development
At eFabric, I designed a diverse range of projects, including a mobile-first classified advertisements web application, a social cooking web application, and a native e-bookstore app for Android and iOS across mobile and tablet platforms.
Role
I leveraged design thinking by conducting user research to understand needs and create clear user journeys and personas. Prototyped interactive designs, validated concepts through user testing, and refined them based on feedback with usability testing.
Impact